Strategic Planning Providing agile and unique strategies to meet growth challenges.
Pharma Accurate Positioning Of Your Products Into New Markets To Expand Your Portfolio Effectively With Successful Partnerships
Branding Building the strength of an organisation most valuable intangible asset – its Brand.
Environmental, Social and Corporate Governance (ESG) Evaluating and improving the ESG strategies to promote and ensure investments, assets and long term returns.
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Challenge
A medium-sized B2B company in Europe created a new corporate strategy focused on growth (in terms of market share and exploring new markets).
However, during their first attempts to introduce products into the Brazilian market, they experienced huge difficulties as they found it to be extremely complex and failed to be successful.
Solution
We defined a clear approach, evaluating risks & business model, pipeline, assets, technologies and regulatory aspects (both according to the European company's own restrictions and to Brazilian regulations) to clearly & effectively position the product into the Brazilian market whilst meeting relevant regulations.
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